12 SEO Trends to Know People Should Follow

With the increasing number of people turning to search engines to find information, businesses will need to optimize their websites and content to rank higher in search results.SEO helps businesses increase their online visibility and reach potential customers who are searching for their products or services. By optimizing their websites and content for relevant keywords, businesses can attract more qualified traffic to their website and potentially increase their sales.

Here are 12 SEO trends that you should know about:

  1. Voice search optimization: As more people use virtual assistants like Siri and Alexa to search for things online, it’s important to optimize your website for voice search.

  2. Mobile-first indexing: Google now uses the mobile version of your website as the primary way to index and rank your site, so it’s important to make sure your mobile site is up to par.

  3. Artificial intelligence and machine learning: AI and machine learning algorithms are being used more and more in the ranking process, so it’s important to make sure your website is optimized for these technologies.

  4. Featured snippets: These are the short answers that appear at the top of the search results page and can provide a quick answer to the user’s query. Optimizing your content to appear as a featured snippet can give you a significant boost in traffic.

  5. Video content: Video content is becoming increasingly important for SEO, and sites with video content tend to rank higher in the search results.

  6. User experience: Google is placing a greater emphasis on the user experience, so it’s important to make sure your website is easy to navigate and provides a good user experience.

  7. Structured data: Using structured data can help Google understand the content on your website and provide more information to users in the search results.

  8. Security: Google favors secure websites, so it’s important to make sure your website is secure (using HTTPS).

  9. Local SEO: If you have a physical location or serve a specific geographic area, it’s important to optimize your website for local SEO to rank higher in the search results for your area.

  10. Content quality: Google values high-quality content, so it’s important to make sure your website has well-written and informative content.

  11. Link building: Links from other websites to your website can help improve your search rankings, but it’s important to focus on getting high-quality links from reputable sources.

  12. Social media: While social media signals don’t have a direct impact on your search rankings, having a strong social media presence can help drive traffic to your website and improve your brand’s visibility.